Category Archives: Spotlight

How the 2012 Republican Primary Candidates are Using Social Media

Posted on March 21, 2012 by admin

There’s no arguing with the fact that social media played a major role in Obama’s 2008 presidential victory.  While the McCain campaign relied on traditional voter mobilization methods, the Obama team was able to leverage an unprecedented social n… Continue reading →

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Client Horror Stories: The Nut Job

Posted on March 14, 2012 by admin

We all say people are crazy, but this client has to win the award for the biggest nut job. I will be avoiding saying whether this was a male or female so be ready to read “the client” a lot. Why? Nut job still follows what I do and will know I am s… Continue reading →

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A Quick and Dirty Guide to Optimizing Your +1 Button for Speed, Placement and Conversion

Posted on March 13, 2012 by admin

There’s no denying it: slow page load will kill your conversion. This illustration from StrangeLoop demonstrates that: Just one second and you can lose 7% of sales. Did you know that the original Google +1 button took 2 seconds to load? That’s true… Continue reading →

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17 More Unconventional Link Building Strategies

Posted on March 12, 2012 by admin

There’s nothing I hate more than rehashed, regurgitated content – and unfortunately, the SEO world is full of advice that’s been repeated so often that the only thing it’s good for is wasting your time. In my last article – 13 Unconventional … Continue reading →

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Why Aren’t You Paying Attention to APIs for your CMS?

Posted on March 12, 2012 by admin

Here we are, well into the social web era, and content management systems are still a big topic on the web. And it doesn’t look like that’s about to change. One might reasonably ask “Why are we still talking about CMS technology?” Well, frankly… Continue reading →

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Are We Putting Ourselves Out of Business With All These “How To” Blog Posts?

Posted on March 8, 2012 by admin

I was talking with my business partner, Diane Kinney, today about all the people in this industry that have told me that business has come to a screeching halt recently and others telling me they are merging businesses with friends. Diane pointed out t… Continue reading →

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Think Before You Pay Too Much for Social Media Monitoring

Posted on March 7, 2012 by admin

With the meteoric rise of social media marketing, it only makes sense that tools to monitor those marketing efforts would proliferate. Paid tools run the gamut, from blessedly affordable (for solopreneurs and small businesses) to outrageously expensiv… Continue reading →

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Client Horror Stories: Silence of the SEO Client

Posted on March 7, 2012 by admin

What You Can Do To Avoid Being On Your Client’s Dinner Plate Much like Clarice, I’m still considered a noob in the respective SEO realms. However, whether you are 10 years in the search business or only 2 (like me), you’ve probably had m… Continue reading →

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How to Teach Your Boss About the Social World Outside of Facebook & Twitter

Posted on March 6, 2012 by admin

Your boss finally relented and gave in to a company Facebook page. He okayed your request to join “the Twitter.” But when it comes to the other social media sites of the world? He’s more clueless than your 90-year-old grandma. Whether… Continue reading →

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How to Make Sure Your Visitors Buy

Posted on March 6, 2012 by admin

You pay good money getting visitors to your website. So how can you make sure they buy once they arrive? Are you optimising your website? Not search engine optimisation, conversion optimisation – the art of making sure your visitors buy. Because … Continue reading →

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