Category Archives: Search Marketing

The 3-3-3 Online Marketing Investment Model

Posted on March 21, 2012 by admin

A few weeks ago I was thinking about how companies seem to haphazardly invest in various aspects of online marketing. Some throw their entire budget at SEO, leaving no room for PPC. Other businesses put so much money in PPC that they leave little room … Continue reading →

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Have You Ever Fired a Client? [Poll]

Posted on March 16, 2012 by admin

We have had a new series on SEJ called Client Horror Stories. The goal of this series is to help those new to the industry avoid making mistakes and dealing with some of the same issues our writers have. In some cases it is important to fire a client. … Continue reading →

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SEM on Autopilot: 9 Dangers of Unmanaged Paid Search Campaigns

Posted on March 13, 2012 by admin

If there’s one thing true about SEM, it moves at light speed.  There are continuous updates rolling out across both AdWords and adCenter, campaign performance constantly changes, the competition is fierce, and success can turn to failure in the blin… Continue reading →

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Placement Matters: Placing Online Ads Above the Fold Increases CTR by 36%

Posted on March 12, 2012 by admin

Online advertising is one of the fastest growing segments of advertisement. According to emarketer, for the first time in 2012, online advertising will outpace print advertising with $39.5 billion sales. The tremendous increase in online ad spending is… Continue reading →

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How to Evaluate Guest Blog Post Prospects in Five Easy Steps

Posted on March 9, 2012 by admin

A few days ago, we were asked by one of our clients whether it’s worth his time to write a guest post for a blogger who had recently reached out to him via Twitter. Guest blogging is a great way to engage with new audiences, establish yourself as… Continue reading →

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Are We Putting Ourselves Out of Business With All These “How To” Blog Posts?

Posted on March 8, 2012 by admin

I was talking with my business partner, Diane Kinney, today about all the people in this industry that have told me that business has come to a screeching halt recently and others telling me they are merging businesses with friends. Diane pointed out t… Continue reading →

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How to Make Sure Your Visitors Buy

Posted on March 6, 2012 by admin

You pay good money getting visitors to your website. So how can you make sure they buy once they arrive? Are you optimising your website? Not search engine optimisation, conversion optimisation – the art of making sure your visitors buy. Because … Continue reading →

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The Secrets to Creating Endless Guest Blogging Topics

Posted on February 28, 2012 by admin

Most people familiar with guest blogging understand its importance as a tactic within a holistic link-building strategy for SEO. Yet few do as much guest blogging as they’d like. There are many reasons for this, but none more important than the f… Continue reading →

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4 Hot Digital Advertising Trends You Can’t Ignore

Posted on February 27, 2012 by admin

Listen, the way most people talk about marketing online makes it sound like all you need to succeed is a simple social media strategy, an email newsletter and a sound SEO strategy. Yeah, while those are fundamental, if you truly want to compete you nee… Continue reading →

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Working the Algorithmic Trend

Posted on February 21, 2012 by admin

2011 was a year of shifts for Google, with all the updates seeming to give hints of a huge shout which, at its end, formed the word Panda. As all of us know, the Panda Update centralized content and the importance thereof, making the user the priority,… Continue reading →

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