Category Archives: 101

On-Page SEO Factors: Which Ones Have the Most Impact on Rankings?

Posted on March 21, 2012 by admin

Even though SEO is a synergy of different practices, not all of them are equally important for higher rankings. And, because SEO’s are normally pressed-for-time individuals, it’s essential for them to know what SEO tasks should be their priorit… Continue reading →

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Unleash the Power of Content Marketing in 5 Easy Steps

Posted on March 14, 2012 by admin

As a relatively new company, started in 2011, we had a decision to make. Would we invest our time in content marketing or would we stick with the old-fashioned outbound marketing strategies like cold calling and email blasting? We decided to unleash th… Continue reading →

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How to Make Sure Your Visitors Buy

Posted on March 6, 2012 by admin

You pay good money getting visitors to your website. So how can you make sure they buy once they arrive? Are you optimising your website? Not search engine optimisation, conversion optimisation – the art of making sure your visitors buy. Because … Continue reading →

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How to Do Keyword Research [Infographic]

Posted on February 23, 2012 by admin

Thanks to the Internet and search algorithms, people have learned to express their informational need in the form of keyword queries. Keywords can be easily called the major concept of the global theory of search optimisation because they are the point… Continue reading →

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9 Audiences Your Content Marketing Should Address

Posted on February 15, 2012 by admin

Everyone is different when it comes to interests, education, skill levels in different industries, etc. One of the biggest mistakes I see businesses and bloggers making is limiting their audience. If you want your content to do well or you want your sa… Continue reading →

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SEO Collaborating With Blogger- Three Ways To Build Mutually Beneficial Relationships

Posted on February 14, 2012 by admin

No online marketing strategy could exist and survive without content marketing. It is the content that makes one website different from the other, creates a value in the eyes of the reader, and consequently results in attracting traffic and quality lin… Continue reading →

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Top 10 Reasons Your Facebook Campaign Isn’t Working

Posted on January 27, 2012 by admin

To most PPC marketers, the Facebook paid ads program represents an ideal marketing opportunity. Finally, you aren’t limited to targeting your ads based on geographic location and time of day alone (I’m looking at you, Google Adwords!). In f… Continue reading →

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Three Ways a Test Crawl Could Uncover Hidden SEO Dangers

Posted on January 11, 2012 by admin

In November I wrote a post explaining how just one line of code could destroy your SEO.  It underscored the fact that sometimes hidden dangers can kill your SEO efforts.  In addition, it also explained how a thorough audit can reveal those issues and… Continue reading →

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SEO Efforts Don’t Have to be Dead on Arrival

Posted on January 10, 2012 by admin

Most of us at one time or another has viewed the television commercial of the older women who has fallen and can’t get up. Well, for some business owners, they probably feel that way sometimes about their company’s SEO efforts. The intent may be go… Continue reading →

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Three Paths to a Top 10 Content Piece

Posted on January 10, 2012 by admin

Over at the WordStream blog, we typically publish a list of our most popular content at the end of every month and every year. This is more than a way to drum up a few more views for those blog posts – it’s an opportunity to learn from our own succ… Continue reading →

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