Category Archives: Spotlight

SEO Strategy for New Domains

When you first launch a new website, it’s a blank slate in the eyes of Google and the other search engines. Sure, the search engine spiders are able to glean some information about your site from the content and keywords that are present, but at … Continue reading

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SEO Strategy for New Domains

When you first launch a new website, it’s a blank slate in the eyes of Google and the other search engines. Sure, the search engine spiders are able to glean some information about your site from the content and keywords that are present, but at … Continue reading

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Client Horror Story: Are You Sitting Down? We Changed Our URLs!

The moment you hear your client say these words, your SEO radar goes on alert: “Are you sitting down?” In other words, beware of what clients decide to do on their own when you’re at a conference. Upon returning from SES San Jose in August 2009 a… Continue reading

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The Secrets to Creating Endless Guest Blogging Topics

Most people familiar with guest blogging understand its importance as a tactic within a holistic link-building strategy for SEO. Yet few do as much guest blogging as they’d like. There are many reasons for this, but none more important than the f… Continue reading

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4 Hot Digital Advertising Trends You Can’t Ignore

Listen, the way most people talk about marketing online makes it sound like all you need to succeed is a simple social media strategy, an email newsletter and a sound SEO strategy. Yeah, while those are fundamental, if you truly want to compete you nee… Continue reading

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SEO for eCommerce

eCommerce sites are some of the largest in the world.  With thousands or even millions of products come thousands or millions of links, which means that implementing and managing a SEO strategy for an eCommerce site is extremely difficult and time con… Continue reading

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How Offering Workshops Can Help You Bring In Clients Over Time

Because I own my own company I know how hard it can be to continually bring in new clients and keep a steady flow of income. You have to have a plan for 6+ months down the road and offering workshops or classes might just help you. I believe a very imp… Continue reading

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An Interview with Jordan Kasteler About His New Social Media Marketing Book

Jordan Kasteler has had quite the career. He was the Senior SEO Analyst at Overstock.com, a co-founder of Search and Social, the SVP of Content Development / Managing Partner of BlueGlass Interactive, Inc. the CMO at Steelcast and is now the Online Mar… Continue reading

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13 Unconventional Link Building Strategies

Need to build links to your websites in order to increase your traffic and improve your rankings? Well, there’s article marketing, social bookmarking, and – blah, blah, blah… Let’s face it – you’ve probably heard the same old link building … Continue reading

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My 17-Point Checklist For Teaching Good Writing and Blogging

Image Credit One important lesson from “The Checklist Manifesto” is the idea of creating checklists to guard against failures in complex situations. Investment manager Mohnish Pabrai studied his own investment failures as well as those of n… Continue reading

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