Category Archives: MARKETING

HOW TO: Engage and Mobilize Facebook Fans Beyond the “Like”

Posted on January 24, 2011 by admin

The Facebook Marketing Series is supported by Buddy Media, Power Tools for Facebook. Unsure how to respond on Facebook? Attend Buddy Media’s free webinar, “The Definitive Guide to Social Media Publishing and Moderation.” With more than 700 status updates posted on Facebook per second, you need a game plan. Last year, we encouraged businesses to […] Continue reading →

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JetBlue Offers Rewards for Checking In on Facebook Places

Posted on January 24, 2011 by admin

JetBlue has announced a new program with Facebook Places that lets customers earn rewards when they use the service to check in at airports. Members of JetBlue’s TrueBlue rewards platform can register on the company’s Facebook Page. Registered users will then receive 25 TrueBlue points every time they check in to an official JetBlue airport […] Continue reading →

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Twitter Ad Revenue May Reach $150 Million This Year [REPORT]

Posted on January 24, 2011 by admin

Twitter will triple its advertising revenue to $150 million in 2011, and it might reach $250 million in revenue next year, research firm eMarketer predicts. Twitter has so far managed to attract big advertisers such as American Express, Coca Cola, Nissan, HP and Starbucks, and companies such as Dell have proved they can promote their […] Continue reading →

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BMW Bypasses TV To Promote New Electric Car

Posted on January 20, 2011 by admin

Usually, when automakers introduce new models, they opt for a 30-second TV spot. But to promote its ActiveE electric car, BMW is employing online documentaries that run between 4 and 10 minutes instead. The idea, says Rich Steinberg, manager of electric vehicle operations and strategy for BMW North America, is to reach thought leaders who […] Continue reading →

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Starbucks Starts Accepting Mobile Payments Nationwide

Posted on January 19, 2011 by admin

Nearly 6,800 company-operated Starbucks stores in the U.S. will begin accepting mobile payments Wednesday. Customers using the Starbucks Card Mobile app on their iPhone, iPod touch or BlackBerry will now be able to use those devices as tender. The nationwide rollout marks the official launch of the Starbucks Card Mobile payment program, which has been […] Continue reading →

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Twitter + Random Acts of Kindness = A Successful Social Campaign

Posted on January 18, 2011 by admin

The Behind the Social Media Campaign Series is supported by Oneupweb, an agency specializing in search marketing, social media and design for mid-to-enterprise level brands. Keep up with Oneupweb through its blog and monthly newsletter. Running out of cereal is usually a problem that one must face on his own. But when David Berkowitz awoke […] Continue reading →

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Why Marketers Should Invest in Crowdsourced Research

Posted on January 18, 2011 by admin

Chris Pitre is a social marketing strategist at Idea where he serves as an in-house maven on social, mobile, and integrated strategies. Chris is also an instructor at the Houston School of Advertising on social media and digital strategy. When it comes to marketing strategy, research is critical. Marketing research, an unsung hero of the […] Continue reading →

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Startup Adds Augmented Reality to Location-Based Marketing

Posted on January 15, 2011 by admin

The Spark of Genius Series highlights a unique feature of startups and is made possible by Microsoft BizSpark. If you would like to have your startup considered for inclusion, please see the details here. Name: GoldRun Quick Pitch: Using augmented reality app GoldRun, advertisers create scavenger hunts for virtual goods in physical locations. Genius Idea: […] Continue reading →

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Case Study: How Google Sells Its Free Products

Posted on January 15, 2011 by admin

Modern commercials are a funny thing. Ad agencies are trying to figure out how to give their commercials viral appeal while balancing that against providing company or product information. The Old Spice guy campaign is more or less universally lauded as an example of how to reboot a company’s image and turn a commercial idea […] Continue reading →

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Search for the Next “Levi’s Girl” Kicks Off on Facebook

Posted on January 15, 2011 by admin

After a successful campaign last summer, Levi’s is once again turning to Facebook to find the next online face and voice of Levi’s womenswear, a.k.a “Levi’s Girl.” This time, the search has been extended to the UK as well as the U.S. Interested individuals are asked to submit a short video detailing why they should […] Continue reading →

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