Category Archives: Spotlight

How To Get Hired At A Top SEO Agency Part 3: Rocking The Interview

Posted on January 31, 2012 by admin

You did it! You got an interview at the SEO agency of your dreams! Since you’ve started reading this series you now know the main things they are looking for in a SEO , you’ve mastered the SEO skills that most are lacking, and now you just need to … Continue reading →

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Klout Myth Busters: Thoughts From the Experts

Posted on January 30, 2012 by admin

I have heard so many crazy things about Klout and I am seeing the same myths repeated over and over again. So, I asked some of the leaders in our industry some questions related to the Klout myths I see often. I highly suggest that those that are doing… Continue reading →

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7 Reasons Why Blogging Is Still Important in 2012

Posted on January 25, 2012 by admin

Some people would like you to think blogging as we know it is over. They share the eye-popping numbers for Tumblr’s growth, for example: 355 million unique visitors per month, and 400 million pageviews per day. And it’s true that Twitter and Facebo… Continue reading →

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Interview with Ryan Jones: Big Brand SEO, Social Media & More

Posted on January 25, 2012 by admin

Can You Tell Us About Your Current Job? I’m the Senior Search Strategist at Team Detroit. We’re a full service agency owned by WPP. I spend the majority of my time working on Ford, Lincoln and Ford’s other online properties. Our … Continue reading →

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CRM Software to Improve Online Marketing

Posted on January 25, 2012 by admin

Over the past few months I have been concentrating on improving my time management skills with the introduction of a number of different tools and processes. During that time I noticed CRM software becoming more integrated with online marketing tools a… Continue reading →

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How To Get Hired At A Top SEO Agency: Part 1

Posted on January 24, 2012 by admin

The image from Indeed.com shows how companies have finally figured out that having a well planned SEO strategy is a vital part to their companies success. To fill the demand of these companies, SEO agencies are always on the look out to recruit the bes… Continue reading →

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Important Google News: Recap for Last Week

Posted on January 23, 2012 by admin

If you were sick last week or on vacation or in a coma you missed A LOT of Google news. Here is a must read recap of articles on Google, Google changes and Google news. Industry Related – Google PR Nightmare: Search Giant Apologizes for Evildoing … Continue reading →

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Scoop This: A Comprehensive Guide to Scoop.it for Content Curation

Posted on January 20, 2012 by admin

We’ve been hearing (and talking) a lot about curation and how helpful it can be for companies. As you all know, I’m sure, great content is one sure thing in today’s marketing arena; it takes the front seat to anything and everything else. When yo… Continue reading →

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6 Tips for Being A Good Blogger in 2012

Posted on January 19, 2012 by admin

Obviously, as the managing editor at SEJ I read a lot of articles. I read tons of blogs, online news sources and I read posts people send to SEJ. I also have been around enough to see all the strategies people use to try and write “headlines&#822… Continue reading →

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Are You Making These 7 Panda-Punishing Content Mistakes?

Posted on January 17, 2012 by admin

The Google Panda update has definitely changed the SEO landscape. In a great short video Rand explains how it changed SEO best practices forever. SEOs are now responsible for: Design and user experience Content quality User and usage metrics. In a way … Continue reading →

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