Category Archives: Spotlight

StumbleUpon Brings Back Source Links and More

Posted on February 16, 2012 by admin

On December 5, 2011, StumbleUpon launched their biggest redesign ever, which streamlined a huge amount of their code, along with a number of drastic changes that completely changed the way StumbleUpon looks and operates. Although most of the changes on… Continue reading →

Posted in social media, Spotlight, stumbleupon | Tagged , , , , , , , , , | Comments Off on StumbleUpon Brings Back Source Links and More

9 Audiences Your Content Marketing Should Address

Posted on February 15, 2012 by admin

Everyone is different when it comes to interests, education, skill levels in different industries, etc. One of the biggest mistakes I see businesses and bloggers making is limiting their audience. If you want your content to do well or you want your sa… Continue reading →

Posted in 101, Search Marketing, Spotlight | Tagged , , , , , , , , , | Comments Off on 9 Audiences Your Content Marketing Should Address

10 Advanced SEO Tactics That Will Increase Your Blog’s Traffic

Posted on February 14, 2012 by admin

Starting a blog is pretty simple. Actually getting people to visit it is hard. It’s not enough to just create great content and hope they will come… Because they won’t. Today’s successful blogs dig into a deep bag of tricks that include SEO, de… Continue reading →

Posted in Spotlight | Tagged , , , , , , , , , | Comments Off on 10 Advanced SEO Tactics That Will Increase Your Blog’s Traffic

13 Ways to Get More Pinterest Followers

Posted on February 13, 2012 by admin

Pinterest – the web’s latest social media craze, is a great way to build awareness for your blog or website.  But as with most social media promotion techniques, your ability to influence others through your Pinterest presence is limited if you do… Continue reading →

Posted in social media, Spotlight | Tagged , , , , , , , , , | Comments Off on 13 Ways to Get More Pinterest Followers

10 Companies Using Facebook To Grow Their Likes

Posted on February 10, 2012 by admin

Growing the number of “Likes” on your company’s Facebook page isn’t just a matter of pride. In fact, the social proof generated by an active fan page can be incredibly powerful in building your brand’s authority and engagement. However, earni… Continue reading →

Posted in facebook, Spotlight | Tagged , , , , , , , , , | Comments Off on 10 Companies Using Facebook To Grow Their Likes

Put Your Business in its Place or Your Marketing Campaign Will

Posted on February 8, 2012 by admin

Over the past 15 years starting a new business has become easier than ever before. The daily dread of horrible bosses, annoying red tape and ringing alarm clocks that force you out of bed before God gets up is forever behind you as you make that long-a… Continue reading →

Posted in Search Marketing, Spotlight | Tagged , , , , , , , , , | Comments Off on Put Your Business in its Place or Your Marketing Campaign Will

How to Create an Effective Google+ SEO Content Strategy

Posted on February 6, 2012 by admin

I’ve recommended from the beginning that businesses should use Google+, but with the launch of Search Plus Your World, the web marketer’s game has changed… And getting that Google+ account is critical. But just having an account will not help… Continue reading →

Posted in Spotlight | Tagged , , , , , , , , , | Comments Off on How to Create an Effective Google+ SEO Content Strategy

…Because Most SEOs Don’t Know What Strategy Means

Posted on February 2, 2012 by admin

There seems to be some confusion when people talk about SEO strategies that could lead to problems for your own efforts…and your clients. What’s interesting is this confusion seems to be created and sustained not by people who don’t know what the… Continue reading →

Posted in Spotlight | Tagged , , , , , , , , , | Comments Off on …Because Most SEOs Don’t Know What Strategy Means

Leveraging Pinterest: How “Pinnable” Is Your Content?

Posted on February 1, 2012 by admin

You can’t get far online right now without coming across an article about Pinterest, the hot new visual bookmarking tool. Pinterest’s growth is explosive, and content creators and “brands” are scrambling to figure out how to “leverage this ch… Continue reading →

Posted in pinterest, social media, Spotlight | Tagged , , , , , , , , , | Comments Off on Leveraging Pinterest: How “Pinnable” Is Your Content?

The SEO’s Guide to Google Analytics 5: Getting Used to New Features Part I

Posted on February 1, 2012 by admin

This is part one of three in a geeky Google Analytics version 5 series to help you get accustomed to the new Google Analytics and use the new neat reporting features to impress your clients and bosses.  In the next article, I will share my top 6 new f… Continue reading →

Posted in Google Analytics 5, Spotlight, tools | Tagged , , , , , , , , , | Comments Off on The SEO’s Guide to Google Analytics 5: Getting Used to New Features Part I