Category Archives: media
Why Pinterest Aligns Perfectly With The Today Show’s Content Strategy
If you’ve skimmed the TODAY Show’s website recently, you may have noticed something familiar. It looks a heck of a lot like Pinterest.
In fa… Continue reading
Polling App Makes Blog Feedback Painless
The Spark of Genius Series highlights a unique feature of startups and is made possible by Microsoft BizSpark. If you would like to have your st… Continue reading
One iPad Publishing Platform to Rule Them All [VIDEO]
App developer ScrollMotion has created tablet content for some of the world’s largest publishers. At the Mashable Media Summit last Friday, its co… Continue reading
Steve Jobs Said Sports Illustrated’s Tablet Demo Was “Really Stupid” — But Didn’t Mean It
Several months before Apple unveiled the iPad in January 2010, editors from Time, Inc., including some from Sports Illustrated, met with Apple found… Continue reading
How Gamification Can Make News Sites More Engaging
Gamification, the use of gameplay mechanics for non-game applications, is transforming online news into an engaging, social and fun activity. It… Continue reading
New York Times & WNYC Launch SchoolBook to Foster Education Community
On Wednesday, The New York Times and public radio station WNYC launched SchoolBook, a website to provide news, data and discussion about New Yo… Continue reading
Could Google Fast Flip Have Survived on Tablets?
Google will discontinue news-reading tool Fast Flip, to shift resources to its more widely used products. It will be removed from Google News an… Continue reading
Would You Pay a Monthly Fee for Ad-Free News?
Ongo, the Cupertino-based startup backed by the parent companies of The New York Times, The Washington Post and USA Today, launched its ad-free, subscription-based news service to the public Tuesday morning. The service offers users a clean, app-like interface in which to read and discuss news published on the web. A single front page displays […] Continue reading
What We Know About The New York Times Paywall So Far
Details are leaking out ahead of the launch of The New York Times‘s content paywall, which is expected to go live sometime next month. Those who read only a few articles on NYTimes.com per month (about 85% of The New York Times‘s current online readership) will be mainly unaffected by the changes, as the Times […] Continue reading
Piers Morgan Pulls in Younger Viewers: Is Social Media Responsible?
As reported previously, Piers Morgan and his team at CNN pursued an aggressive social media strategy to pull in viewers for Monday’s debut episode of Piers Morgan Tonight. The strategy included much live-tweeting, Facebook-posting and virtual badge-giving. But did it work? The ratings, at least, were positive: 2.1 million viewers tuned in for Monday’s interview […] Continue reading