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Piers Morgan Pulls in Younger Viewers: Is Social Media Responsible?

As reported previously, Piers Morgan and his team at CNN pursued an aggressive social media strategy to pull in viewers for Monday’s debut episode of Piers Morgan Tonight. The strategy included much live-tweeting, Facebook-posting and virtual badge-giving. But did it work? The ratings, at least, were positive: 2.1 million viewers tuned in for Monday’s interview […] Continue reading

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