Category Archives: advertising

Facebook Turns Friend Activity Into New Ad Format

Posted on January 25, 2011 by admin

Facebook is rolling out Sponsored Stories, a new ad format that turns your friends’ actions into promoted content. Sponsored Stories is “a way for marketers to sponsor activities that happen throughout the News Feed,” Facebook Product Marketing Lead Jim Squires told Mashable. Companies can choose to take certain user actions — such as checkins or […] Continue reading →

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Mozilla & Google Announce Browser “Do Not Track” Features

Posted on January 25, 2011 by admin

Google and Mozilla have both announced new browser initiatives that will allow users to opt out of having their activities tracked by online advertisers. These developments are at least partially in response to the “Do Not Track” lists proposed by the U.S. Federal Trade Commission. In December, the FTC released a 122-page report [PDF] outlining […] Continue reading →

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Behind the Race to Build a Better Banner Ad

Posted on January 24, 2011 by admin

If you’re fed up with online advertising, you’re not alone. A recent survey of 100 advertising agency executives found that their clients are losing patience with digital advertising. When asked why, advertisers noted that such ads don’t work very well. Special ire might be reserved for the banner ad, which, 15 years or so after […] Continue reading →

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New Apple iPhone Ad: “Two Is Better Than One” [VIDEO]

Posted on January 23, 2011 by admin

A new Apple ad touts the fact that the iPhone 4 is available on both Verizon and AT&T and shows the phones on both networks performing at the same speed. The ad features a side-by-side comparison of two iPhones, which execute functions like web surfing, e-reading and updating Facebook statuses as Johann Strauss’ “The Blue […] Continue reading →

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BMW Bypasses TV To Promote New Electric Car

Posted on January 20, 2011 by admin

Usually, when automakers introduce new models, they opt for a 30-second TV spot. But to promote its ActiveE electric car, BMW is employing online documentaries that run between 4 and 10 minutes instead. The idea, says Rich Steinberg, manager of electric vehicle operations and strategy for BMW North America, is to reach thought leaders who […] Continue reading →

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“Popular Science” Publisher, Ad Agency Join Forces to Make Ads for iPads

Posted on January 19, 2011 by admin

Showing the growth and viability of iPads and tablets as an ad medium, Bonnier, publisher of Popular Science and Field & Stream has forged an alliance with ad agency CP+B to develop “next-generation” advertising for the iPad and other tablets. The partnership, announced today, means that CP+B will develop ad concepts across all of Bonnier’s […] Continue reading →

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Contrarian Survey Shows Advertisers Ditching Digital for TV

Posted on January 19, 2011 by admin

Emboldened by the improving economic picture, advertisers are buying media like it’s 1999 with an uptick in TV and radio at the expense of digital, according to a new survey. Strata, a Chicago-based customized media management agency, polled 100 agency clients this month and found that TV is still the dominant medium — 44% of […] Continue reading →

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Twitter + Random Acts of Kindness = A Successful Social Campaign

Posted on January 18, 2011 by admin

The Behind the Social Media Campaign Series is supported by Oneupweb, an agency specializing in search marketing, social media and design for mid-to-enterprise level brands. Keep up with Oneupweb through its blog and monthly newsletter. Running out of cereal is usually a problem that one must face on his own. But when David Berkowitz awoke […] Continue reading →

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Apple Opens Up iAd Creation to the Masses

Posted on December 21, 2010 by admin




In an indication that the company will no longer be so tight-fisted about control of its iAd creation, Apple today rolled out iAd Producer, a fr… Continue reading →

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