Category Archives: banner ads

Ad Turns “New York Times” Homepage Into Game [VIDEO]

Posted on January 28, 2011 by admin

In an attempt to improve upon the paltry click-through rates on most banner ads, USA Network recently rolled out a banner promoting the show White Collar, asking users to play a game on The New York Times‘s home page (iPad only). The ad, created by Glow Interactive, features a small “scanner” screen, which, when dragged […] Continue reading →

Posted in advertising, banner ads, ipad, News, the new york times | Tagged , , , , , , , , , | Comments Off on Ad Turns “New York Times” Homepage Into Game [VIDEO]

Behind the Race to Build a Better Banner Ad

Posted on January 24, 2011 by admin

If you’re fed up with online advertising, you’re not alone. A recent survey of 100 advertising agency executives found that their clients are losing patience with digital advertising. When asked why, advertisers noted that such ads don’t work very well. Special ire might be reserved for the banner ad, which, 15 years or so after […] Continue reading →

Posted in AdGenesis, AdKeeper, advertising, banner ads, business, features, IAB, MARKETING, online advertising, social media marketing, trending | Tagged , , , , , , , , , | Comments Off on Behind the Race to Build a Better Banner Ad