There’s no doubt that WordPress is one of the most popular blogging platforms and content management systems on the Internet. It’s widely supported, relatively easy for the end user to learn, and is easily extensible. For the average user, the WordPress theme engine makes it easy to customize the look and feel of your site. It features a robust plug-in system, and with an expansive ecosphere of existing plug-ins, you can add new features with ease.
It stands to reason that many a small business would turn to WordPress to establish its online presence. So we’ve put together a collection of great ecommerce plug-ins to add catalog, cart and sales functionality to your WordPress site. They range from basic to complex, from free to commercial, but each provides tools that allow you to easily sell your wares on a WordPress-powered website.
WP e-Commerce is one of the most popular ecommerce plug-ins for WordPress. For a free plug-in, WP e-Commerce doesn’t skimp on features. It supports multiple payment gateways such as PayPal, Authorize.net and Google Checkout. The plug-in comes with a variety of ready-made themes, but still fully supports the creation of your own custom themes. You can also customize your order forms, share products via social networking integration, organize products into multiple categories, provide product variations (e.g. size, color) and much more.
For all its features, WP e-Commerce installation keeps it simple, requiring no more effort than other WordPress plug-ins – simply upload to the plug-ins directory and install from within WP Admin. If you’re looking to quickly launch an ecommerce site while avoiding a large time commitment or financial investment, WP e-Commerce is a fast and free, yet feature-rich solution.
Jigoshop is another great, free WordPress plug-in that looks quite promising. Boasting a lengthy set of features, Jigoshop gives you complete control over managing your inventory, coupon codes and shipping rates. The plug-in also supports multiple currencies, tax collection and various localization options. While the list of supported payment gateways isn’t quite as extensive as WP e-Commerce, PayPal is supported. Jigoshop also includes a couple of handy sidebar widgets for product search and filtering.
Though a few more supported payment gateways would be nice, we’re still impressed with the features of this free plug-in, and definitely think it’s worth trying out.
ShopperPress is meant to act as a one-stop solution for ecommerce in WordPress. With over 20 ready-made themes, you simply install the plug-in, select your desired look, add products and start selling. ShopperPress supports both physical and digital goods, custom order forms, multiple languages and over 20 payment gateways. You can also easily integrate Google Analytics, as well as your own advertising. It’s not entirely clear how easily you can customize the storefront beyond the 20 or so included templates, but if you need a drop-in solution for ecommerce, ShopperPress may be just what you’re looking for. Furthermore, the $79 price tag includes technical support from the ShopperPress team.
Formerly PHPurchase, Cart66 is a WordPress ecommerce solution for selling physical and digital goods as well as subscriptions. The plug-in includes Amazon S3 integration so you can easily and reliably deliver digital downloads to your customers. PayPal integration allows for Instant Payment Notification and delivery. Cart66 also lets you set up your own merchant accounts and gateway services.
It has all the features you’d expect from a commercial ecommerce solution, including inventory tracking, support for promotional codes and multiple product variations. Unlike some of the other plug-ins we’ve discussed, Cart66 doesn’t have a storefront, per se, but rather allows you to drop products into any WordPress page or post on your site. While this may be a hindrance to some, this level of flexibility is great for vendors selling only a few products, or for those who wish to place some products behind a registration page or member area.
Shopp is an SEO-friendly, powerful and popular ecommerce plug-in. Shopp claims to work out of the box with any WordPress theme, so integration into an existing site should be simple. Other WordPress-centric features include dashboard widgets to easily view sales and product history, short codes and theme widgets to allow you to quickly drop Shopp elements and products into your pages.
Shopp also has a host over other standard ecommerce features: multi-category inventory management, payment history, multiple product images and variations, email notifications and a shipping calculator. The software also includes a number of promotional tools and supports a large variety of payment gateways, either natively or via plug-ins (PayPal, Google Checkout, 2Checkout, First Data, Authorize.net and more).
Free plug-in eShop is another economical solution for rapid ecommerce integration into your WordPress site. eShop supports both physical and digital product sales, integrates Authorize.net and PayPal gateways (as well as a few others) and is compatible with the WP affiliate plug-in. Some basic features include stock management, configurable email templates, a variety of shipping methods, basic statistics, downloadable sales data, and much more. Like Cart66, eShop uses WordPress pages and posts, so you can easily integrate your products into any section of the site.
WP Secure Downloads
This premium WordPress plug-in is designed specifically for managing and selling digital goods online and is perfect for selling software, music, artwork, documents, and anything else to be delivered as downloadable content. The plug-in installs just like any other WordPress plug-in, with no outside configuration necessary, and boasts features such as automatic theme integration, a built-in shopping cart and subscription-based purchases.
If your sales are limited strictly to digital products and you don’t want the overhead of a large ecommerce package, but desire the flexibility of simple product management and sales, WP Secure Downloads is the ideal solution.
This BuddyPress and WPMU-compatible ecommerce plug-in allows you to quickly and easily create an entire network of ecommerce sites (of course, you can use it for single storefronts as well). If you’ve got a lot of products to sell across a number of websites, or want to create a network of hosted ecommerce sites, this is definitely the plug-in to consider.
MarketPress keeps your database tables clean by using custom post types and fields for product data; new products are added simply by creating a new post. Other features include multiple product images, coupon codes, custom email templates, multiple currency support and customizable widgets. The plug-in also features a powerful API for extending functionality – for example, to create your own custom payment modules or collect a percentage of sales from network stores.
More WordPress Resources From Mashable:
– 7 Ways to Build a Business Around WordPress
– HOW TO: Transfer Your Blog From WordPress.com to WordPress.org [VIDEO]
– How WordPress Themes Actually Work [INFOGRAPHIC]
– HOW TO: Make Your WordPress Blog More Like Tumblr
– 8 of the Best Premium WordPress Themes
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