Category Archives: PPC

Many in the SEO community contend that pay-per-click (PPC) advertising is a waste of money. Since PPC is about buying clicks from the search engine, and since SEO is about earning clicks from the search engines, many SEO consultants argue that PPC is just throwing money at a problem instead of working toward a solution. […]

Check out the SEO Tools guide at Search Engine Journal.

SEO Consultants: Stop Comparing SEO and PPC

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I harp on it a lot but PPC is getting really complicated. I’m a search marketer, and it’s near-impossible to stay up to date with the seemingly endless stream of updates to AdWords search targeting, never mind the content network, Bing, Facebook, etc. I think what tends to happen is a bit of analysis paralysis […]

Check out the SEO Tools guide at Search Engine Journal.

PPC for Your Small Business – SMB PPC EBook Review

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I’ve noticed recently that more and more people with writing backgrounds (ie journalists, English majors, etc.) are landing in direct response online copywriting jobs. Without delving too deeply into the reasons for this, I think it’s useful to think about how to help equip these people with the tools they’ll need to be strong copywriters, […]

Check out the SEO Tools guide at Search Engine Journal.

How to Train PPC Copywriters: Five Pay-Per Click Copywriting Best Practices

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Most companies are often faced with the dilemma of determining how to maximize limited online marketing budgets. Are you looking for high performance, but need to be conscious of costs? So what tactics should be used, PPC or SEO? The answer is both. PPC and SEO are often viewed as two very different online marketing […]

Check out the SEO Tools guide at Search Engine Journal.

PPC and SEO Working Together

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There has been a burst of posts about the new Google +1 button and SEO, even an awesome discussion on Sphinn. It does seem to have the biggest impact with SEO and algorithms over there, but I see the bigger impact on the paid side. I’m not sure how popular this feature will become, or […]

Check out the SEO Tools guide at Search Engine Journal.

Google AdWords and the New +1

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I’ve blogged on more than one occasion about a major issue I have with many of Google’s AdWords features and settings: the ROI focus tends to be more around Google’s ROI than yours as the advertiser. Even with a new feature like AdWords optimize for conversions where it looks like Google is legitimately aiming to […]

Check out the SEO Tools guide at Search Engine Journal.

PPC Tool Review: QueryMiner Free Negative Keyword Tool

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I’ve blogged on more than one occasion about a major issue I have with many of Google’s AdWords features and settings: the ROI focus tends to be more around Google’s ROI than yours as the advertiser. Even with a new feature like AdWords optimize for conversions where it looks like Google is legitimately aiming to […]

Check out the SEO Tools guide at Search Engine Journal.

PPC Tool Review: QueryMiner Free Negative Keyword Tool

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At Boost CTR we have a team of expert copywriters optimizing ads for a variety of clients, so we see a lot of ads and get a lot of insight into common mistakes advertisers make with their ad copy. There are of course several different types of mistakes that people seem to make pretty consistently, […]

Check out the SEO Tools guide at Search Engine Journal.

Is Your Ad Copy Out of Sync? A Common AdWords Ad Copy Mistake & How to Fix It

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