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Category Archives: PPC
AdWords Top-vs-Side Segmentation insights
The other advantage is that unlike a number of other AdWords filters Top-vs-Side segmentation allows you to drill down to Ad or Keyword level
Check out the SEO Tools guide at Search Engine Journal.
Posted in adrank, adwords, adwords reports, google adwords, position preference, PPC
Tagged canada, domain, host, hosting, seo, server, web and hosting, web hosting, web server, website
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Top 5 “Duh” PPC Techniques
I don’t consider myself particularly humble by nature, but it is always surprising to me that a shared piece of advice accumulated over the last 15 years of my career is valued quite as much as it is. Recently, I was discussing ideas with a colleague who works as a PPC consultant – well above […]
Check out the SEO Tools guide at Search Engine Journal.
Posted in PPC, Search Marketing
Tagged canada, domain, host, hosting, seo, server, web and hosting, web hosting, web server, website
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Exposing Black Hat PPC Techniques: Stealing Competitor’s Trademark Traffic in Google Adwords
Want to learn how to steal your competitor’s high-quality brand traffic and redirect it to your site using Google Adwords? “Against their terms,” you say? Rubbish! I’ll show you how a black hatter did just that to a client of mine costing them hundreds of thousands of dollars in lost traffic! Recently, a client ran […]
Check out the SEO Tools guide at Search Engine Journal.
Exposing Black Hat PPC Techniques: Stealing Competitor’s Trademark Traffic in Google Adwords
Posted in PPC
Tagged canada, domain, host, hosting, seo, server, web and hosting, web hosting, web server, website
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6 Examples of Google+ Advertising – How Combining Search, Social, and Behavioral Targeting Could Be a Game-Changer for Marketers
I know what you are thinking. Yet another Google+ post about how great the social platform is and how it can kill Facebook. Well, hold on a minute and hear me out. Yes, I’ve been testing Google+ extensively over the past two weeks. Yes, I think Google did a fabulous job with its social platform. […]
Check out the SEO Tools guide at Search Engine Journal.
Posted in PPC
Tagged canada, domain, host, hosting, seo, server, web and hosting, web hosting, web server, website
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How To Get More SEO and AdWords Clients in 2011
How do you get more clients? I went freelance just about a year ago (for the second time in my career), and though it’s been sometimes more exciting than I’d like, it’s been a great ride and pretty successful. I’m celebrating a year of independence today on Independence Day! So I thought I’d share with […]
Check out the SEO Tools guide at Search Engine Journal.
Posted in PPC, Search Jobs, Search Marketing, Social
Tagged canada, domain, host, hosting, seo, server, web and hosting, web hosting, web server, website
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AdWords to Sunset Custom Shape Targeting
In a quiet announcement made last month, Google indicated that some changes would be made to their geo targeting. The most noteworthy of the changes is the loss of the custom shape or polygon targeting. For those not familiar with the custom targeting option, it allows advertisers to draw a shape around any geographic area […]
Check out the SEO Tools guide at Search Engine Journal.
Posted in PPC
Tagged canada, domain, host, hosting, seo, server, web and hosting, web hosting, web server, website
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How to Write a Killer AdWords Ad by Treating It a Mini Landing Page
Suppose you launch a new campaign on AdWords and have used all ninja tricks to make sure clickthrough rate (CTR) is high. Once the campaign is made live, much to your disappointment, you discover that CTR is pathetically low. Story sounds familiar? Click through rate is to text ad what conversion goal is to a […]
Check out the SEO Tools guide at Search Engine Journal.
How to Write a Killer AdWords Ad by Treating It a Mini Landing Page
Posted in PPC, Search Marketing
Tagged canada, domain, host, hosting, seo, server, web and hosting, web hosting, web server, website
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Facebook Marketing: No Search Intent? No Problem
I was surprised to see an SEO expert recently post one about how Facebook’s lack of search intent (a la Google keywords) is why it isn’t profitable. I wouldn’t be surprised about this if it were 2009 or 2010. But now that businesses have made profits with Facebook, a comment like that means that the SEO […]
Check out the SEO Tools guide at Search Engine Journal.
Posted in facebook, PPC, Search Marketing
Tagged canada, domain, host, hosting, seo, server, web and hosting, web hosting, web server, website
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Meet the New Version of AdWords Editor
If you manage multiple accounts with comprehensive campaign set up’s, you most likely utilize the AdWords Editor. Google just released version 9 of the tool that can be downloaded here and it comes with some much needed new features. Here is the high level list of new features. Inclusion of Ad Sitelinks Improved Add/Update Multiple […]
Check out the SEO Tools guide at Search Engine Journal.
Posted in PPC
Tagged canada, domain, host, hosting, seo, server, web and hosting, web hosting, web server, website
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PPC Campaigns versus Ad Text Ranking vs CTR
In July 2010 Sembox agency executed the research on the ad text efficiency in PPC campaigns. The research was based on analyzing the performance of ad texts used in PPC campaigns of Sembox clients. The correlation between ad text ranking and CTR was the subject of a detailed analysis, while the other campaign settings remained […]
Check out the SEO Tools guide at Search Engine Journal.
Posted in PPC
Tagged canada, domain, host, hosting, seo, server, web and hosting, web hosting, web server, website
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