On this day in 1974, Clyde Dawson made history as the first consumer to buy a product that had been scanned into a till by its Universal Product Code.… Continue reading
Category Archives: business
Google’s New Search Layout
Google, in the wake of their Google+ testing phase, have also been rolling out other Interface changes, namely within the search results. Continue reading
How Schema.org Will Change Your Search Results & What it Means for Marketers
Algorithms aren’t going away anytime soon now that websites have a better way to directly describe their content to major search engines. Ear… Continue reading
Drop the Mumbo Jumbo
I was looking at a few web developers’ websites recently, and was appalled at how tech-heavy most of them were… Continue reading
More Business than You Can Handle?
Do you have more business than you can handle? If so, is that a good thing? In this article, John Tabita reveals the solution to being overwhelmed by “more business than I can handle.” Continue reading
How to Be a Bulletproof Freelancer
Are you a bulletproof freelancer? Even if you’ve been freelancing for a while, your business will suffer if your approach isn’t robust. Here, Georgina explains the five universal principles of bulletproof freelancing. Continue reading
Create Insanely Great Experiences
Don’t leave your clients wishing they’d chosen someone else. John Tabita explores the thinking that goes into creating a great experience. Continue reading
Make that Move from Freelancing
I was recently speaking to someone who had made the decision to leave her freelancing business, and take a full time position within a company who didn’t offer her services. Continue reading
Doing Things Right vs. Doing the Right Things
In my last article, I talked about the difference between Tactical thinking and Strategic thinking. In a nutshell, Tactical thinking is “doing things right,” while Strategic thinking is “doing the right things.” Strategic thinking is typically leadership: creating the vision. Whereas Tactical thinking is management: implementing the vision. When it comes to strategic vs. tactical […] Continue reading
Chocolate Website Melts in Your Mouth, Not in Your Browser
If marketing leaves a bad taste in your mouth, take a bite of this: Portuguese brewery Sagres has fashioned a website entirely out of chocolat… Continue reading