Category Archives: BMW

Ford Vehicles Will Now Read You Text Messages While You Drive

Posted on October 18, 2011 by admin




Ford is installing a feature in its new vehicles — and many of its older ones — that can read text messages out loud.
The feature,… Continue reading →

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BMW Bypasses TV To Promote New Electric Car

Posted on January 20, 2011 by admin

Usually, when automakers introduce new models, they opt for a 30-second TV spot. But to promote its ActiveE electric car, BMW is employing online documentaries that run between 4 and 10 minutes instead. The idea, says Rich Steinberg, manager of electric vehicle operations and strategy for BMW North America, is to reach thought leaders who […] Continue reading →

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