Look at any social network and you’re bound to find countless quotations strewn throughout the sea of posts, tweets and status updates.
TED — the non-profit that brings you 18-minutes-or-less speeches by influential leaders — wants to capitalize on the trend of people sharing others’ words with the Valentine’s Day launch of TED Quotes.
The new feature displays TED’s vast library of 1,147 talks. It uses standout quotations from each recording to make them more accessible, digestible and shareable. TED Quotes allows users to search all quotes, view only top quotes or browse by topic.
Under each quote are two buttons: a play symbol that takes you takes you directly to that specific TED talk and a share button that lets you push a talk to Facebook, Twitter or email. TED also touts the feature on the regular search page.
Previously, TED focused on distributing its recording through emails, blog posts and apps.
“As media habits have evolved, we’ve added opportunities for people to share the talks through Twitter, Facebook and other platforms,” TED Media director June Cohen told Mashable. “But this is our first fundamental shift in how we think about sharing. It’s not just the level of video but at the more micro level of the quote.”
TED Quotes is a permanent feature, but TED plans to highlight specific types of quotes in a seasonal and current ways from time to time — for example, during holidays or breaking news events.
As part of its Feb. 14 launch, TED promoted some of its “heart-fluttering favorites” for Valentine’s Day:
- “A world without love is a deadly place,” said Helen Fisher.
- “My wife could turn to me and she may say, ‘Why do you love me?’ And I can with all honesty look her in the eye and say, ‘Because our pheromones matched our olfactory receptors,’” said Robin Ince.
- “People live for love. They kill for love. They die for love. They have songs, poems, novels, sculptures, paintings, myths, legends. It’s one of the most powerful brain systems on Earth for both great joy and great sorrow,” said Helen Fisher.
- “[You need] eight hugs a day. You’ll be happier and the world will be a better place,” said Paul Zak.
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The talks come in array of topics such as technology, entertainment and design, business, collaboration, DNA, happiness and changing the world.
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