Twitter Is Rolling Out Its Self-Serve Ad Platform

The advertisers using the self-serve platform are small and midsize businesses, and they can make payments with credit cards rather than be invoiced. The ultimate goal is for advertisers to set up campaigns without ever making contact with a Twitter sales rep, in the vein of Google AdWords and Facebook’s self-serve platform, but the advertisers in this launch were already customers.”This is an important step in continuing to grow Twitter’s business,” the company said in a statement. “Our promoted products can help small and medium-sized businesses build their audience on Twitter and better engage with the people they want to reach. As with all of our advertising efforts, we’re starting small, testing carefully and making improvements as we learn what works. We will slowly roll this capability out to more advertisers in the coming weeks and months.”