Angry Birds has made its way into fashion before with the introduction of t-shirts and accessories, but the wife of a Rovio executive is taking the brand to a whole new level with an off-the-shoulder ballroom gown that pays tribute to the widely popular game.
Teija Vesterbacka – who is married to Peter, CMO of the company that created the game – wore an Angry Birds dress to an event on Tuesday night at the Finish Presidential Palace to celebrate Finland’s independence. The red dress features the iconic face of one of the Angry Birds characters.
News of the look made its way onto Twitter and was met with a mixture of reactions, as some called it “epic” while others were “disgusted.”
“Sooooo glad my husband didn’t create ‘Angry Birds.’ Quelle horreur! This dress is a nightmare,” tweeted Nanea Reeves via @naninja.
Meanwhile, Twitter user @sircoolio said the following: “Love this! Company pride!” Many praised Vesterbacka’s wife for enhancing the brand’s marketing strategy.
Angry Birds has taken the game market by storm since it first debuted in December 2009. In fact, the company recently announced that various versions of the game have been downloaded 500 million times. Rovio also revealed that fans have played a whopping 266 billion levels, shot 400 billion birds and collected 44 billion stars. This amounts to 300 million minutes played of the game each day and 109.5 billion minutes played each year.
What do you think of the dress? Will this make a splash in the fashion industry?
Image courtesy of Italehti.
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