Microsoft Bing’s Stefan Weitz: "Traditional search is failing."

Bing’s approach to social data is to focus on delivering what it believes will characterize search in the future: An engine that anticipates a user’s needs and helps make decisions, finding the most relevant information without the user having to put in an undue amount of effort. But whether it will be able to distinguish itself from Google’s efforts to go social remains to be seen.”Our mission is literally to deliver knowledge by understanding intent. What that implies is that we understand the web as this digital representation of the real world,” Weitz said. “We’ve now mapped almost every single square inch of the planet, we know where buildings are, we know who the people are, we know what tasks people are accomplishing, we are literally creating a semantic model, or a model, for everything in the world.”