Posted by richardbaxterseo
This morning I set myself a challenge. Using some inspiration from recent excellent ideas, strategies and articles about the Panda update, I decided to see if I could cobble together a quick strategy to weed out pages that might be deemed as “low quality” in the eyes of Google’s most recent major algorithm update.
I gave myself two hours to get the data and to put this post together, with the intention that you’ll be able to download the template and pick up your analysis from where I left off.
It’s all about poor performance
This methodology should help you identify poorly performing pages that have few, if any links and a high average bounce rate across a wide spectrum of keywords. This might help you identify any page candidates that need a rethink.
Step 1 – Head to Google Analytics
Head over to analytics and navigate to Traffic Sources > Search Engines:
