Microsoft adCenter To Introduce Quality Score

Beginning this spring, advertisers will be able to leverage a new adCenter Quality Score for optimizing campaigns in the Bing+Yahoo search marketplace.* Quality Score will be on a 1-10 scale, and be calculated at the keyword level for each match-type being purchased* Scores are designed to represent how competitive your keyword is within the marketplace, with three sub-scores for keyword relevance, landing page relevance, and landing page user experience* Actionable guidance will be provided to optimize and improve your quality score* At launch, scores will be visible and exportable from the adCenter Web UI, and accessible through adCenter Reporting and Reporting APIs