Understanding the Concepts of Article Marketing
There has been a definitive reason why article marketing is popular for search engine optimization: it works. Or, more accurately, it works on several levels beyond the mere impact that it has on the search engines. Then again, “mere” may not be the right term to employ since the placement impact derived from article marketing can be quite significant. Breaking into the top ten of the main searching engines rankings is a likely outcome when several promotional articles have been published.
Yet, there are other benefits that article marketing offers and many of these benefits are of the psychological variety. In other words, an impression is left with the reader upon reading the material. Whether the reader is informed, entertained, or both, reading the article can provide a positive impression that leads him/her to patronize the website the article is supporting. Those hoping to maximize the potential of their search engine optimization campaign need to venture beyond just looking to boost rankings. They will need to employ a campaign that promotes the ability to generate sales and revenues. Really, without enhanced sales and revenues, a marketing campaign falters. This will be the case no matter how a particular website is ranked in the search engines.
How to Engage in Article Marketing
As such, it is vital that article marketing embody certain conceptual strategies and proven techniques in order to deliver success. Those new to the world of article marketing should not assume this is all that complicated. Most of the solid points that make article marketing successful are rather simple in concept, design, and theory.
For article marketing to be successful, it needs to brand your business. That means the articles will be employed to raise the name recognition of your business and your website. In addition to boosting the name recognition of the business/site, it should also help the business appear credible. That means quality writing is a must.
Of course, the presentation of the articles has to follow an effective paradigm as well. In other words, you will want the article to appear on directories, blogs, etc that sustain high levels or readership and are known for their editorial standards.
And you need to publish articles…a lot of them. Since many have difficulty writing hundreds of original articles, an alternative method is employed.
One of the best strategies to employ would be to write a high quality article and then remake four versions of the article. Not the word used here was remake and not rewrite or spin. You do not want to write one high quality article and then produce four inferior copies. You will want the writer to painstakingly rewrite the article so that the original intent and quality remains. Think in terms of remaking a motion picture. You always want the remake to stand on its own as a quality product.
Never deviate from this basic maxim or else the entire article marketing campaign could falter.
When the rewrites merely substitute spun words, the quality is lost. Some might even follow the strategy of spinning 50 versions of the same article and dumping them onto article directories and blogs. Honestly, as a cheap link and traffic generation strategy, this has the potential to work. But, it will never deliver the impactful marketing psychology present with effectively crafting decent articles that deliver on their intended purposes.
The bottom line here is you can sacrifice quality in the spinning of the articles and get some value. However, “some value” is just not the same benefit as maximizing the article’s full value potential. And a solid article and its rewritten versions can most definitely have tremendous value. Remember, for many people reading the rewrite, the fact that it is a rewrite is not even known. As far as the reader is concerned, the article is a completely original concept. As such, it must have the same value and impact as a well crafted and original article. If it doesn’t then the value of the rewrite will be the inverse of its intended goal. In other words, it will leave a negative impression as opposed to a positive one.
Here is another factor that needs to be taken into consideration: A high quality article has the potential to go viral by way of being republished. Or, at the very least, other websites and blogs may link to it. This means the article signature and its accompanying links will be circulated at well. The end result of this would be more traffic and a positive impact on the search engine rankings. Such will not be the case with articles of low quality. Spun articles or rush job originals will not catch anyone’s eye. If they make an impression it will invariably be a bad impression. Does this sound like a helpful strategy for boosting your business? Not in the least bit!
Again, anytime you employ an article marketing strategy you will need the articles to be of a high level of quality. When the quality of the writing is decent, the article will become noticed. It will also generate a positive impression on the product or service it is promoting. In short, it will actually perform…marketing!
The basic concepts found in article marketing are quite simple. They do, however, need to be adhered to without deviation from the components that make them successful. Those that understand the elements that make article marketing a workable process will reap the appropriate rewards. Those rewards, of course, will be enhanced business success which is a goal well worth achieving.
Check out the SEO Tools guide at Search Engine Journal.
How To Perform Article Marketing in 2011
