We know there are people to say – “Flash is not good for e-commerce website design”. Will you really digest the remarks just for sake? There are wave of polemics and heated disputes around Flash. Eventually, designers get into the controversy – whether to use it or not? Will it render SEO benefits?
Getting out of Turmoil:
Well, we do not intend that designers supporting flash are trying to defend this technology. They are not praising its advantages and possibilities to safeguard their commercial interests. Rather, it is the great potential and bunch of opportunities that talks sense. Powerful flash e-commerce designs can prove opponents wrong – who are dead against of it.
However, odds and issues are there in terms of poor search engine ranking or delayed download time. But, for any e-commerce website visual website also remain crucial. The reader may not enjoy reading HTML or text; rather prefer flash as it is more appealing.
Know your visitor’s interest:
In fact, E-commerce website design differs from regular and static web page design. It needs high attention of the reader towards the product. If you only aim to rank high on search engines, the chances are there, you will miss the desired eyeballs. Who knows – interactive flash can bring your visitors for call to action.
Seeing is believing:
Yes, you won’t believe it, unless seen some good flash collections. As an advanced multimedia platform (audio, video, animations, image) Flash can be the prefect way to snazzy up your business website. You can use it to make web based training programs interactive, create tests, and even games. It can really provide your website the wow factor.
Winning steps for designers:
Now, you may be wondering what big difference a flash site can bring to you irrespective of all search engine hurdles. Do the positive aspects really overcome negative ones?
To answer it – Yes, for sure, provided you follow some basic rules. Website designers can bypass the hurdles associated with flash based e-commerce site design.
Optimizing Flash sites:
Here are the tips for designers:
- Do not just fill the pages with flash and graphics.
- Create separate HTML pages for every flash page to get SEO benefits. Flash movies can be installed on HTML pages, therefore visitors can see the flash and search engine spiders can crawl through the HTML pages. No script strategy is one such way to create all the necessary HTML elements (and even CSS elements) and make HTML version of the flash websites.
- In put Meta data. Flash development tools can add Meta data to your movies. So, no excuse for website optimizers.
- Use Flash Search engine SDK. It s an advanced tool that extracts text from Macromedia flash files and writes the standard output document in a HTML file.
- Review and restructure the HTML text for duplication issue, font color, background color.
- Use modern tools that visually show you what from your Flash files is visible to search engines and what is not. It can be really useful SEO analysis
- Flash site optimization method differs for Javascript enabled and disabled site. So follow the correct insights.
It shows a little extra SEO work can wipe out the entire stigma from goodness of flash sites. Those, who still hate even thinking of applying flash, really need a break today.
Limitations are there to overcome. That’s exactly what modern web designers must eye for.
Check out the SEO Tools guide at Search Engine Journal.
Flash Based e-Commerce Website? No Need to Compromise on SEO Benefits
