Mark Bao, creator of viral vanity app ThreeWords.me, has just sold his site and service to Kevin Ham, we’ve learned. Ham is a dot-com mogul whose portfolio includes around $300 million worth of domain names.
Billed as “the man who owns the Internet,” Ham owns domains such as God.com and Satan.com and routinely pays six-figure prices for URLs he likes.
Bao launched the app not too long ago; its purpose was to solicit compliments from users’ online friends. The user would simply post or tweet a unique URL along with a phrase like, “Enter three words that describe me.” The app would then collect (often anonymous) three-word descriptions and track which words came up most often.
It was a big hit. Until it wasn’t. Traffic spiked and dove as the app’s popularity waxed and quickly waned. Having other projects on his personal front burners, Bao put ThreeWords up for sale two days ago.
We don’t know yet how much Ham paid for the app (any amount is likely to be appreciated by Bao, who is still a college freshman) or whether he intends to keep the service running. The site’s stats are not insignificant. Bao is claiming a quarter of a million users, 5 million total visitors, 17 million pageviews and 4.3 million words entered.
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