Speaking at the DLD conference today, co-founder and CEO of Foursquare Dennis Crowley shared his view on Foursquare’s growth and future, putting great emphasis on the fact that the company is still rather small and that he and his team still have a lot of work ahead of them.
“We are 50 people, and to me it sounds like a huge company,” Crowley said. “We still have a huge fight in front of us (…) We need to stay humble.”
Speaking about the expectations built around Foursquare, Crowley said that there’s a big disparity between how Foursquare is perceived and what it really is. “The misconception about Foursquare is that it’s just hipsters in New York and San Francisco checking in at bars,” he said. “It’s happening all over the world. I’ve seen huge growth in Europe, Japan, South America.”
Crowley also revealed some of the reasons why the Foursquare team is so successful. “The company culture at Foursquare is a lot of fun; our team, they’re not just engineers, they understand how social works (…) this is their passion,” he said.
Responding to a questions from the audience, Crowley weighed in on having a startup in New York vs. San Francisco: “We’ve opened a San Francisco office just to make it easier for the people that live there, but we’ve been doing great hiring talent in New York.”
Finally, Crowley also provided an interesting insight into what he’s interested in besides Foursquare: “I’m obsessed with the idea of social TV,” he said.
Photo by Lisa Bettany
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