Category Archives: Editorial

iDumb: Why You Should Stop Giving Away iPads on Twitter and Facebook

The following conversation is happening in at least 25 offices right now: Executive: “We need more fans and followers!” Social Media Person: “Ok, let’s run a contest.” Executive: “What should we give away?” Social Media Person: “How about an iPad?” Executive: “Awesome! Let’s do it!” Please stop. Why iPads Are a Bad Giveaway Item The […]

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iDumb: Why You Should Stop Giving Away iPads on Twitter and Facebook

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Search Engine Journal Looking for Editor-in-Chief: Are you the one?

We have big plans for SEJ this year! We are excited to announce today that we are searching for a new editor-in-chief. Our EIC will be in a highly visible role as the voice and face of SEJ. This U.S-based individual will be breaking exclusive news, procuring the best guest bloggers for unique and thought-provoking […]

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Search Engine Journal Looking for Editor-in-Chief: Are you the one?

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Funding yourself as a social entrepreneur

The world is far from perfect, and while so many of us are quick to point fingers, few follow their accusations with actions. The social entrepreneur provides an exception to that rule. Using a for-profit model that has shown as functional in today’s economy, this form of entrepreneur actively seeks to improve social conditions, address […]

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Funding yourself as a social entrepreneur

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Would you report a competitor to Google?

I was recently involved with an interesting situation with (yet another) large brand falling out of the good graces with Google. For those playing along at home, this time it was Overstock.com (via the WSJ) walking the path that J.C Penney and Forbes had before it in previous weeks. Fun stuff all around. Borne from […]

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Would you report a competitor to Google?

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How Should Google Spread Word About Google?

Before I started writing about Google, Bing, Yahoo, and all the rest, I didn’t even know about the existence of half their services. This wasn’t to say I was some flunky who didn’t keep up; actually, I taught webinars, training courses, and wrote documentation on SEO as it regarded the various ins and outs of […]

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How Should Google Spread Word About Google?

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Health Check: The Chrome App Store

The future of several Google properties rest on one concept: web-based apps. Without web-based apps, the possibility for a truly usable Chrome OS wouldn’t exist. Without web-based apps, Android would fizzle and die. And without web-based apps, the growth of the Chrome browser may come to a shuddering halt. So, when looking at the overall […]

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Health Check: The Chrome App Store

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How Yahoo’s Pain Is Small Business Pleasure

Yahoo’s ship is sinking. To keep it afloat, they’re tossing all the dead weight — and there’s a lot — of their unprofitable websites. We even got early word of which sites and services would be dropped when a leaked image gave us insider information, directly from a presentation for Yahoo employees. However, while Yahoo […]

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How Yahoo’s Pain Is Small Business Pleasure

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