Google Interface Designs: Welcome to Dullsville

Mashable OP-ED: This post reflects the opinions of the author and not necessarily those of Mashable as a publication.

Google Gmail for the iPhone may have had just an hour or two in the sunlight before Google pulled it, but that was more than enough time for people to decide they hated it. The dislike didn’t discriminate. Users hated the feel, the lack of functionality (only one Gmail account?!) and the buginess. For me, though, I couldn’t stand the look of the thing. So stark, boxy and cold.

Google will solve the feature and bug issues and soon enough the Gmail app will be back on iOS devices. What Google is unlikely to change, though, is the design. Black, white and boring. What happened to Google’s signature use of color, its sense of impish fun? Its name is literally built out of five, bright primary colors. This is the company that regularly brings us wonderfully imaginative Google Doodle logos — which all do wild things with that simple, yet attractive logo. It’s the same company that has some of the most entertaining corporate offices I have ever seen (I took a tour, I know).

Yet, something is happening in the halls of Google. Google’s new design language has, essentially, two words: black and white.

It’s not just this new HTML5-based Gmail that is awash in two-tone colors or that brings sharp edges to Apple’s always curved world. I’m reading Steve Jobs’s biography right now and learned that he hated — HATED — corners. Everything had to be curved. He was obsessed with chamfers. Take a look at your iPhone or iPad and you’ll see that design sensibility. Google, though, is going the other way.

Gmail for the iPhone is all hard lines of black, white and gray. There are thin lines and black bars. The icons are simply reverses on their black backgrounds.There’s just a tiny bit of color and impishness in there, like the use of a 3.5-inch floppy icon for “Save.” Otherwise, it’s the culmination of a trend that’s been running through all of Google’s products for months and accelerating in recent days. The new Google Reader, for example, is white, with gray accents and black type. It’s more open than the old version, but somehow less friendly and inviting.

This week, Google also waved the magic wand of starkness over Gmail for the desktop. No more color, no more bounding boxes. It’s super stark and seems ready to slide apart. If I were making it into a game, I’d put it on a tablet and use the accelerometer to judge just how flat you’re holding the screen. If it tips one way or the other, part of Gmail’s interface simply slides off. Google News was probably the first of Google’s many services to get the decolorization makeover. It used to look a tiny bit like a newspaper layout, but no more. Google Apps are no better. The menu bar in Google+ is pretty much the same. Icons are gray, the discussions float in a sea of white and gray lines. When I do see a colorful icon in any of Google’s products I’m now tempted to throw it a lifeline.

Seriously, who is Google’s interface designer these days, and why has he decided to drain all the fun and life out of every single Google product? Some might argue that this is a return to Google’s roots. Its homepage is still essentially just its logo, a search box and an “I’m Feeling Lucky” search option. I’ve always appreciated that Google didn’t junk that up, but I have grown accustomed to Google’s different looks within its standalone apps and services. Now someone is cracking the whip and shoving them all into monochromatic shape.

It’s not attractive and I’d like it to stop.

What do you think? Do you like Google’s new design language or has Google gone too far? Tell us in the comments.