The arrangement is likely to see Groupon deals targeted to Foursquare users’ check-ins. Mobile app users who tell their friends that they’re in the vicinity of a venue offering a discount are obviously prime customers.Social distribution could help Groupon move beyond email lists to a more precise and targeted audience. And Foursquare wouldn’t mind the revenue it would get from these leads.
Report: Groupon and Foursquare In Partnership Talks
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