Matt Cutts and Amit Singhal Share Insider Detail on Farm Update

Wired Magazine interviewed both Matt Cutts and Amit Singhal and in the process got some helpful insight into the Farm Update. Some of the speculation we’ve had at WebmasterWorld is confirmed.The process of creating this update used input from human quality raters. They were asked questions like: “Would you be comfortable giving this site your credit card? Would you be comfortable giving medicine prescribed by this site to your kids? Does this site have excessive ads?”Then the formal algorithm was developed and back-checked against the human input.