Creating Your Own Backlinks Helps Ranking In Google

Last week, a competitor that is normally on page 3 to 4 on Google has started to rank number one or 2 for a highly competitive term.When i was evaluating their backlinks, 85% of the 20 links they have are all from blog / low content sites they own. When I say low content I mean one post on a blog with a unique url over 6 months ago. The other 15% are from low quality directories.I thought Google was trying to get rid of this type of spam links, not reward them…