UK’s ASA In New Online Advertising Remit For Websites

The UK’s Advertising Standards Authority launches a cross-media ad campaign to raise awareness of regulation changes which will see its remit extended to cover marketing on websites from 1st March 2011.As a result of the new regulation, marketing communications on companies’ own websites and in other third party space under their control, such as Facebook and Twitter, will have to adhere to the non-broadcast advertising rules as set out in the CAP Code.