Category Archives: usability
DesignFestival: Creating Meaningful Site Search by Challenging Assumptions
The role of search in your site can be a hot topic. Sometimes there is pressure to make it a giant bandage to cover poor navigational structure, and other times it’s included just because “every site needs search.” Let’s look at three pervasive myths about search and two questions that will help us create a strategy unique to every site. Misconceptions About Search Myth #1: Site Visitors Prefer to Find Information With Search Researchers have worked to combat this myth and have found that site visitors’ behavior does not naturally trend toward search first, even when searchers know exactly what they’re looking for. Continue reading
Into the Mind of a Usability Expert (and SEO!)
An Interview with Peter “Dr. Pete” Meyers Today, allow me to share with you a short Q+A I had with Usability expert and SEO, Peter J. Meyers. Peter, a.k.a Dr. Pete has a unique background involving Computer Science and Cognitive Psychology. Truth be told, both disciplines, when applied together, remind me of neuromarketing–a subset of marketing […]
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