Category Archives: PPC
Holiday PPC Checklist
It’s almost that time of year when everyone goes crazy for deals. That time of the year when people spend hours shopping online. This is the time of year when a lot of new Advertisers enter the space, this means that you as a PPC manager or A… Continue reading
PPC Optimization – Organize Into Tightly Themed AdGroups
So today I am organizing a PPC account. This is an account that I took over from another agency. The account has four different Campaigns with around seven different AdGroups throughout all the four different Campaigns. In each of the AdGroups … Continue reading
Adwords Strategies: How to Pick a Winning Ad
Recently, I got into an argument with a respected colleague about how to select a winning ad in Google Adwords. You would think that it’s an easy decision, since you have just about all the data you could possibly need. However, we still managed to get into an argument on whether conversion rate mattered more […]
Follow SEJ on Twitter @sejournal
How To Maximize The Significance Of PPC Ad Writing For Improved PPC Marketing?
Perhaps, one of the first things any novice gets to learn about internet marketing domain is the significance of “original, unique, and relevant content”, and quite rightly so. They do not say “Content is the King” for nothing; every bit of it is absolutely true. The importance of “original, unique, and relevant content” magnifies multiple […]
Follow SEJ on Twitter @sejournal
Title: Top PPC post for October 2011
Below are 7 fantastic PPC articles I found in October. Each title is a link to the article and I included a summary of what I liked about each one. Please let us know about your favorite October PPC articles in the comments below. How to separate match types in adCenter It’s a common strategy in […]
Follow SEJ on Twitter @sejournal
PPC Copywriting Tips You Can Use in Your SEO Copy
It’s often the case that what works for PPC works for SEO, and vice versa – at least to a degree. You’ll certainly have to tweak your techniques when moving between organic and paid search efforts, but there’s no reason that gains and losses in one area can’t inform your decisions in the other – […]
Follow SEJ on Twitter @sejournal
October PPC Changes Recap, 2011
Every month I like to go over all the changes in the PPC world. Here are all the changes thus far in the month of October. We have had a busy month with Google announcing several products and making a few changes that could impact the search engine advertising world. From adding the +1 button in […]
Follow SEJ on Twitter @sejournal
8 Tips to Improve Quality Scores
Quality score is Google’s way of calculating each of your keywords importance to what you’re doing. It measures how relevant your keyword is to your ad text, to a users search query, your landing page, how fast your website loads, what keywords are on your landing page and a variety of other factors. The following […]
Follow SEJ on Twitter @sejournal
AdWords Plays if You Can’t Beat Them Trademark Them!
Google AdWords does offer some benefits for trademark owners in some regions, but also examine some work around’s if you are facing these road blocks
Check out the SEO Tools guide at Search Engine Journal.
3 Great AdWords Tools You’ve Probably Never Heard Of!
Tools are essential in search engine marketing. They save us time, teach us about our market, help us grow our campaigns and make our job easier. Sometimes, they make the difference between a good search engine marketer and a great one. Here are 3 absolutely free tools that are rarely talked about but can deliver […]
Check out the SEO Tools guide at Search Engine Journal.