Category Archives: PPC

Let’s Be Negative: An Efficient Approach to Negatives…

Posted on March 22, 2012 by admin

…That Will Save You (lots of) Money and (even more) Time! The topic of negative keywords is one of those things you learn in SEM 101. It’s certainly one of the first things we discuss with our new hires, and it’s something they claim to under… Continue reading →

Posted in PPC | Tagged , , , , , , , , , | Comments Off on Let’s Be Negative: An Efficient Approach to Negatives…

SEM on Autopilot: 9 Dangers of Unmanaged Paid Search Campaigns

Posted on March 13, 2012 by admin

If there’s one thing true about SEM, it moves at light speed.  There are continuous updates rolling out across both AdWords and adCenter, campaign performance constantly changes, the competition is fierce, and success can turn to failure in the blin… Continue reading →

Posted in PPC, Search Marketing | Tagged , , , , , , , , , | Comments Off on SEM on Autopilot: 9 Dangers of Unmanaged Paid Search Campaigns

Placement Matters: Placing Online Ads Above the Fold Increases CTR by 36%

Posted on March 12, 2012 by admin

Online advertising is one of the fastest growing segments of advertisement. According to emarketer, for the first time in 2012, online advertising will outpace print advertising with $39.5 billion sales. The tremendous increase in online ad spending is… Continue reading →

Posted in PPC, Search Marketing | Tagged , , , , , , , , , | Comments Off on Placement Matters: Placing Online Ads Above the Fold Increases CTR by 36%

9 Things You Might Not Know about DKI

Posted on February 29, 2012 by admin

At its core, Dynamic Keyword Insertion (DKI – basics here) is an efficiency tool. As opposed to sitting around all day doing manual keyword stuffing into your ads, this little tool will do it for you automatically! Plus, it’s a great source of buzz… Continue reading →

Posted in PPC | Tagged , , , , , , , , , | Comments Off on 9 Things You Might Not Know about DKI

AdWords, Plus Your World – 7 Examples of How SPYW Could Impact SEM

Posted on January 30, 2012 by admin

When Google+ first hit the scene this past summer, I couldn’t help but think about how the fledgling social network could eventually be monetized by Google.  I do a lot of SEM work and know how powerful Google’s AdWords platform is, as well as how… Continue reading →

Posted in PPC | Tagged , , , , , , , , , | Comments Off on AdWords, Plus Your World – 7 Examples of How SPYW Could Impact SEM

Using Twitter and Facebook Trends to Write PPC Ads

Posted on January 10, 2012 by admin

Twitter and Facebook aren’t just for wasting time chatting with your friends anymore – they can also be vital sources of information to be mined when writing your PPC ads! Here’s how these social sites can help you create compelling ad copy: Tech… Continue reading →

Posted in PPC, Spotlight | Tagged , , , , , , , , , | Comments Off on Using Twitter and Facebook Trends to Write PPC Ads

Interview #1 with Joanna Lord for PPC Beginners

Posted on January 3, 2012 by admin

Joanna Lord is the Director of Customer Acquisition at SEOmoz.org, a leading SEO software company out of Seattle, WA. While she currently heads up SEOmoz’s paid search, affiliate, and acquisition marketing efforts, she is also a well-known social med… Continue reading →

Posted in interview, PPC, Spotlight | Tagged , , , , , , , , , | Comments Off on Interview #1 with Joanna Lord for PPC Beginners

A PPC Marketer’s New Year’s Resolutions for 2012

Posted on December 29, 2011 by admin

This year, I resolve to… 1. Get Organized Is your idea of “keyword research” just a bunch of keywords jammed into in an excel? Effective keyword organization and keyword management is a foundational component of paid and organic sear… Continue reading →

Posted in PPC | Tagged , , , , , , , , , | Comments Off on A PPC Marketer’s New Year’s Resolutions for 2012

AdWords – Using the ‘Dimensions’ Tab to Increase Conversion Rates

Posted on December 22, 2011 by admin

Since the launch of Google’s  PPC (‘Pay-Per-Click’) advertising network, ‘AdWords’, countless reporting features have been added to the platform to give advertisers as much insight as possible into exactly what kind of traffic they’re gett… Continue reading →

Posted in PPC | Tagged , , , , , , , , , | Comments Off on AdWords – Using the ‘Dimensions’ Tab to Increase Conversion Rates

Google’s Performance Presents Case for PPC Opportunities

Posted on December 7, 2011 by admin

Industry research firm comScore released their search engine market share report for the month of October. The report continues to illustrate what consumers already know. Google is dominating search engine market share. With an overwhelming 65.6 percen… Continue reading →

Posted in PPC | Tagged , , , , , , , , , | Comments Off on Google’s Performance Presents Case for PPC Opportunities