Category Archives: media

“Popular Science” Publisher, Ad Agency Join Forces to Make Ads for iPads

Showing the growth and viability of iPads and tablets as an ad medium, Bonnier, publisher of Popular Science and Field & Stream has forged an alliance with ad agency CP+B to develop “next-generation” advertising for the iPad and other tablets. The partnership, announced today, means that CP+B will develop ad concepts across all of Bonnier’s […] Continue reading

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Apple Vetoes Free iPad Editions for Print Subscribers [REPORT]

Apple has reportedly told several European newspapers that they will no longer be able to offer print subscribers free access to the iPad editions of their publications. The publishers told Dutch newspaper deVolkskrant (translated version) that Apple has issued “stricter rules” to ensure that it controls subscriber data and its 30% cut of revenue generated […] Continue reading

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New Storefront Coming for Tablet-Based Magazines [REPORT]

After some disappointing initial sales, magazine publishers are looking to offer their own digital storefront for tablet-based magazines, just as Apple is set to announce a subscription model for tablet and iPad-based magazines, according to two separate reports. According to The Wall Street Journal [subscription required], Next Issue Media, a joint venture between five media […] Continue reading

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