Monthly Archives: February 2012
When Does It Make Sense to Outsource Your Software Development?
You don’t need to own app development software — you just think you do.
Often a business encounters one of two scenarios: Either a comp… Continue reading
Stop Paying for Stupid Clicks: Negative Keywords for Positive ROI
Posted by KeriMorgret
One of my guilty pleasures is looking through the search query reports (SQR) of an AdWords campaign for the cringe-worthy search queries that led to someone clicking on a PPC ad. Really Google? You felt that goat transportation c… Continue reading
Google Plus: Average User Spends Only 3 Minutes Per Month!
During a conference call with Google investors in late January, Google CEO Larry Page announced that Google+ had surpassed 90 million users. Although the growth rate for the social network has been phenomenal, Google has unnaturally propelled its growt… Continue reading
Google Will Give $1 Million to Hackers Who Find Flaws in Chrome [VIDEO]
Google wants you to help find security flaws in its browser, Chrome — and the search giant is paying a handsome reward.
The company told… Continue reading
The Academy Awards of Social Media Strategy
On Sunday night many of us were glued to the screen, munching on snacks and gathering with friends for the 84th annual Academy Awards. It was only a year ago that we saw “The Social Network” rake in the acknowledgements, and a year later Facebook i… Continue reading
A New Series Starts at SEJ Tomorrow, Client HORROR Stories!
I was thinking the other day about all things I have learned after dealing with clients for the last 7 years. Some things can only be learned by dealing with real life experiences. How you run your business and the rules you put in place for your clien… Continue reading
The Secrets to Creating Endless Guest Blogging Topics
Most people familiar with guest blogging understand its importance as a tactic within a holistic link-building strategy for SEO. Yet few do as much guest blogging as they’d like. There are many reasons for this, but none more important than the f… Continue reading
February Linkscape Update: 66 Billion URLs
Posted by randfish
After some wrestling with Amazon's EC2 and the tragic loss of many hard disks therein, we've finally finished processing and have released the latest Linkscape update (previously scheduled for Feb. 14). This new index is, on… Continue reading
Four (4) Must-Attend Sessions at Conversion Conference West 2012 for Search Engine Optimizers
As search engine optimizers, we’re always looking for new ways to attract visitors or getting that coveted spot on search engine rankings. In our book, increasing traffic means increasing revenue, and most of us have never really questioned this assu… Continue reading
How Google Makes Liars Out of the Good Guys in SEO
Posted by wilreynolds
This past week I gave the keynote presentation at Searchfest in Portland and I hit on a few themes that seemed to resonate with the audience, and with Rand. So I wanted to share them here. It’s what I have been passionate a… Continue reading