Can you tell us a little about your book?
SEO Secrets explains in detail how to do SEO consulting like a top-tier SEO. I wrote it after SEOmoz (where I had been working for multiple years). I exited the SEO consulting business after getting fantastic results for many of the biggest brands in the world. (Facebook, Microsoft, Comcast, etc…) Since we were no longer doing consulting, I was free to share all of our processes and strategies.
I learned a lot from the book writing process and I am happy to say the book has sold incredibly well. The feedback has been fantastic and I have succeeded in accomplishing my goal of writing a resource that helped level the playing field for SEO consultants all around the globe.
What made you decide to write this book?
I wrote the book because I saw the opportunity to share everything I had learned about SEO consulting without threatening my own livelihood. I had just left consulting and was the in-house SEO at SEOmoz and realized I wanted to focus on doing in-house (I am now the Senior SEO Manager at AT&T). I knew that the SEO consulting knowledge I had was extremely valuable and I wanted to share it rather than let it go to waste.
You are having a book signing at Pubcon. Can you give the details?
I’ll be doing a book signing on November 9th at 11:45 AM at Pubcon Vegas in the Main Expo Hall. Pubcon Vegas is always a fantastic event and I am very much looking forward to meeting more SEOs.
Any tips for those attending Pubcon or wanting to meet you?
The most valuable part of Pubcon is the networking. I am looking forward to meeting as many people as possible and comparing notes on the recent changes in SEO. I am an informal kind of guy, the best way to get in contact with me to meet up will be via Twitter (@DannyDover).
You have a accomplished quite a bit for a guy your age. Can you tell us what has helped you reach this level of success?
I am 24 years old and have been quite fortunate to accomplish a lot in a relatively short amount of time. I don’t think there was a secret to this, instead I think I benefited from one very straightforward strategy. For years, I have constantly surrounded myself with people who are smarter and more talented than me. This has made all the difference. I am a firm believer in the idea that you become like the people you surround yourself with. I am now using this same tactic to successfully complete my life list.
Can you tell us a couple of the biggest mistakes you see those in our industry making?
I think the most common mistake that many SEOs are currently making is focusing solely on SEO. SEO as a channel is expanding at a remarkable rate and those who do not study multiple congruent channels (social, PPC, e-mail, etc…) will be left behind.
A Big Thanks to Danny
Thanks Danny for taking time to answer some questions for us. If you are attending Pubcon stop by and meet Danny at his book signing, on Wednesday, November 9th at 11:45 in the Main Expo Hall. You can find Danny on Twitter and his website is DannyDover.com.
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