U.S. And U.K. Trial Of Bid Per Call In Google AdWords

Over the next few weeks in the US and UK, we’ll be rolling out the ability for advertisers to bid for phone calls, in addition to bidding for clicks, when they show Google search ads on computers and tablets.Today, a combination of your ad’s Quality Score and max cost-per-click (CPC) bid determine your Ad Rank, which influences your ad’s position. But with bid-per-call, your bid for phone calls and phone call Quality Score can directly factor into your Ad Rank, too. Higher ranked ads are more likely to be seen and can therefore generate more phone calls (and clicks, too).