“Though Google is apparently already battling back. On Thursday, a search of ’emergency locksmith Seattle’ yielded only one Google Places result, not seven, but maybe more tinkering is needed. The site that landed on this prized perch appeared to be a lead gen operation, it’s 24/7 Emergency Locksmith, which lists its address at a U.P.S. store. The woman who answered the phone at 24/7 would say nothing about the company, or even where she was located.”
New York Times Goes After Yet Another SEO Strategy
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