Posted by Aaron Wheeler
A site can be a lot like a mullet: business in front, party in the back. How do you muss it all up and keep a site in style? Any given website naturally attracts a broad set of visitors, and herding that diverse audience onto the right pages is a huge undertaking (as you know, it’s something to consider when doing site infrastructure SEO, etc.). This funneling gets even more difficult when there are some pages of a site that are pure linkbait, completely divorced from relevance to the rest of the site. This week, Rand discusses site infrastructure – how and when to homogenize a site, and when to keep things separated. Let us know your thoughts and strategies in the comments below!
Video Transcription
Coming soon…
Video transcription by Speechpad.com
