Netflix and Hulu might be the two biggest players in the subscription streaming game, but that doesn’t mean their users consume content the same way.
A new survey from Nielsen looks into how Netflix and Hulu users watch, what devices are most popular to watch each service on, and what type of content is most watched. While we watch Hulu Plus and Netflix in similar ways on mobile devices, the main way users consume content from the two services is very different.
According to the survey, 89% of Hulu users watch directly on their computer. That compares to just 42% of Netflix users. Netflix has a big edge over Hulu Plus when it comes to supported hardware. It’s hard to find a video-based gadget that doesn’t support Netflix, whereas Hulu Plus support is still limited to a few companies and devices.
About 50% of Netflix users use the service with a video game console. Interestingly, the standard-definition Nintento Wii is as popular as the PS3 and Xbox 360 combined. Both of the latter two consoles can display Netflix in HD.
Other interesting stats:
- Hulu users watch much more TV content, whereas Netflix users are more balanced between TV shows and movies.
- Despite not supporting Hulu, apparently 1% of respondents claim to watch Hulu on an Apple TV.
- Nearly 5% of Netflix users say they use a Roku box.
Hulu and Netflix users, let us know how this survey matches your own experience.
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