Category Archives: social media marketing

How WWE Conquered the Social Media Arena

Posted on January 28, 2011 by admin

World Wrestling Entertainment (WWE) is known for its burly performers, lewd females, outrageous story lines and epic drama, but behind the scenes there’s a serious fight to engage its audience. At WWE headquarters in Stamford, CT, a group of innovative marketers and strategists are working hard to pump out the content that gets its viewers […] Continue reading →

Posted in branding, business, facebook, MARKETING, social media, social media marketing, trending, twitter, wwe | Tagged , , , , , , , , , | Comments Off on How WWE Conquered the Social Media Arena

Behind the Race to Build a Better Banner Ad

Posted on January 24, 2011 by admin

If you’re fed up with online advertising, you’re not alone. A recent survey of 100 advertising agency executives found that their clients are losing patience with digital advertising. When asked why, advertisers noted that such ads don’t work very well. Special ire might be reserved for the banner ad, which, 15 years or so after […] Continue reading →

Posted in AdGenesis, AdKeeper, advertising, banner ads, business, features, IAB, MARKETING, online advertising, social media marketing, trending | Tagged , , , , , , , , , | Comments Off on Behind the Race to Build a Better Banner Ad

HOW TO: Engage and Mobilize Facebook Fans Beyond the “Like”

Posted on January 24, 2011 by admin

The Facebook Marketing Series is supported by Buddy Media, Power Tools for Facebook. Unsure how to respond on Facebook? Attend Buddy Media’s free webinar, “The Definitive Guide to Social Media Publishing and Moderation.” With more than 700 status updates posted on Facebook per second, you need a game plan. Last year, we encouraged businesses to […] Continue reading →

Posted in business, facebook, facebook marketing, Facebook Marketing Series, Kohl's, Kraft, List, Lists, MARKETING, NBA, Skittles, social media, social media marketing, trending | Tagged , , , , , , , , , | Comments Off on HOW TO: Engage and Mobilize Facebook Fans Beyond the “Like”

Twitter + Random Acts of Kindness = A Successful Social Campaign

Posted on January 18, 2011 by admin

The Behind the Social Media Campaign Series is supported by Oneupweb, an agency specializing in search marketing, social media and design for mid-to-enterprise level brands. Keep up with Oneupweb through its blog and monthly newsletter. Running out of cereal is usually a problem that one must face on his own. But when David Berkowitz awoke […] Continue reading →

Posted in #soirritating, advertising, Behind the Social Media Campaign Series, business, edelman, edge, MARKETING, social media, social media marketing, twitter, Twitter campaign | Tagged , , , , , , , , , | Comments Off on Twitter + Random Acts of Kindness = A Successful Social Campaign