Category Archives: Social Media Lists

HOW TO: Stay Competitive in a World of Online Price Transparency

Langley Steinert is the CEO/founder of CarGurus, a leading online automotive community which provides price transparency tools for car shopping. Previously, Steinert was chairman/co-founder of TripAdvisor, the largest online travel community in the world. Prior to TripAdvsior, Steinert was VP of marketing at Viaweb (acquired by Yahoo!). The Internet continues to change the way we […] Continue reading

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Why Marketers Should Invest in Crowdsourced Research

Chris Pitre is a social marketing strategist at Idea where he serves as an in-house maven on social, mobile, and integrated strategies. Chris is also an instructor at the Houston School of Advertising on social media and digital strategy. When it comes to marketing strategy, research is critical. Marketing research, an unsung hero of the […] Continue reading

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45 New Social Media Resources You May Have Missed

Wow, what a week. Last weekend the whole team was busy preparing for both the Mashable Awards Gala in Las Vegas and CES 2011 happening just next door. We’ve crowned your favorite picks from the past year and also previewed all the fancy new technology from the CES showroom. Take a look through our roundup […] Continue reading

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Case Study: How Google Sells Its Free Products

Modern commercials are a funny thing. Ad agencies are trying to figure out how to give their commercials viral appeal while balancing that against providing company or product information. The Old Spice guy campaign is more or less universally lauded as an example of how to reboot a company’s image and turn a commercial idea […] Continue reading

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