Category Archives: Search Marketing

How Much Are You Paying to Send Customers Away?

Posted on February 20, 2012 by admin

Engaging in online marketing is all about customer acquisition, ROI and profits. If you see growth in these three areas, you can be reasonably confident that your online marketing efforts are paying off in some form or another. But things might not alw… Continue reading →

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My 17-Point Checklist For Teaching Good Writing and Blogging

Posted on February 20, 2012 by admin

Image Credit One important lesson from “The Checklist Manifesto” is the idea of creating checklists to guard against failures in complex situations. Investment manager Mohnish Pabrai studied his own investment failures as well as those of n… Continue reading →

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5 Call Tracking Insights You Wish You Had

Posted on February 16, 2012 by admin

The data that I analyze in Google Analytics drives a lot of the decisions I make (are you in the same boat?). One report that I now take for granted and one that you probably wish you had is phone tracking conversions. Being able to see phone call conv… Continue reading →

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9 Audiences Your Content Marketing Should Address

Posted on February 15, 2012 by admin

Everyone is different when it comes to interests, education, skill levels in different industries, etc. One of the biggest mistakes I see businesses and bloggers making is limiting their audience. If you want your content to do well or you want your sa… Continue reading →

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Why Yellow Pages Will Be Dead in Five Years

Posted on February 13, 2012 by admin

Let me start of by saying that I do have a Yellow Pages listing for my SEO company, Brick Marketing. It costs me about $50 a month for the profile on the Yellow Pages website. It’s a good way to help with my local link building, get a FEW additional … Continue reading →

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Put Your Business in its Place or Your Marketing Campaign Will

Posted on February 8, 2012 by admin

Over the past 15 years starting a new business has become easier than ever before. The daily dread of horrible bosses, annoying red tape and ringing alarm clocks that force you out of bed before God gets up is forever behind you as you make that long-a… Continue reading →

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What Marketers Can Learn from Procter and Gamble and Old Spice SEM

Posted on February 2, 2012 by admin

Procter and Gamble (NYSE:PG) made headlines with their recent cuts and pending layoffs. The reports have P&G cutting their marketing and 1,600 workers. Per the CEO Robert McDonald, “As we’ve said historically, the 9% to 11% range [for adver… Continue reading →

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7 Reasons Why Blogging Is Still Important in 2012

Posted on January 25, 2012 by admin

Some people would like you to think blogging as we know it is over. They share the eye-popping numbers for Tumblr’s growth, for example: 355 million unique visitors per month, and 400 million pageviews per day. And it’s true that Twitter and Facebo… Continue reading →

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CRM Software to Improve Online Marketing

Posted on January 25, 2012 by admin

Over the past few months I have been concentrating on improving my time management skills with the introduction of a number of different tools and processes. During that time I noticed CRM software becoming more integrated with online marketing tools a… Continue reading →

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5 Essential Digital Marketing Focuses for 2012

Posted on January 20, 2012 by admin

Linkbait Generating links of any significant value has become increasingly difficult over the last few years, with so much focus on backlinks remaining a solid ranking factor in search engine algorithms still, it results in billions of mass produced sp… Continue reading →

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