Category Archives: radio

Contrarian Survey Shows Advertisers Ditching Digital for TV

Emboldened by the improving economic picture, advertisers are buying media like it’s 1999 with an uptick in TV and radio at the expense of digital, according to a new survey. Strata, a Chicago-based customized media management agency, polled 100 agency clients this month and found that TV is still the dominant medium — 44% of […] Continue reading

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