Category Archives: online advertising
Pinterest Partner: Yes, They’re Making Money from Pins
News that popular social bookmarking site Pinterest might be generating revenue by adjusting and tracking the links attached to user-generated… Continue reading
10 Incredible Interactive YouTube Videos
Like a 21st century version of the choose-your-own-adventure books, interactive YouTube videos can up the engagement factor by letting the viewer decide the course of the action, or just play around with the content. With Tippex seeing success with its A Hunter Shoots a Bear campaign, and Samsung and Rogers also testing the interactive video […] Continue reading
Behind the Race to Build a Better Banner Ad
If you’re fed up with online advertising, you’re not alone. A recent survey of 100 advertising agency executives found that their clients are losing patience with digital advertising. When asked why, advertisers noted that such ads don’t work very well. Special ire might be reserved for the banner ad, which, 15 years or so after […] Continue reading