Category Archives: Commercial

Case Study: How Google Sells Its Free Products

Posted on January 15, 2011 by admin

Modern commercials are a funny thing. Ad agencies are trying to figure out how to give their commercials viral appeal while balancing that against providing company or product information. The Old Spice guy campaign is more or less universally lauded as an example of how to reboot a company’s image and turn a commercial idea […] Continue reading →

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