Category Archives: Business Lists

HOW TO: Beat Writer’s Block Online

Posted on January 19, 2011 by admin

Nowadays, we are all content creators. Whether it’s work or a school project, the next blog post, or even that next tweet, we all suffer from writer’s block from time to time. Traditional advice suggests taking a break from your monitor and getting some fresh air. That’s great old school advice, but it isn’t a […] Continue reading →

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Why Marketers Should Invest in Crowdsourced Research

Posted on January 18, 2011 by admin

Chris Pitre is a social marketing strategist at Idea where he serves as an in-house maven on social, mobile, and integrated strategies. Chris is also an instructor at the Houston School of Advertising on social media and digital strategy. When it comes to marketing strategy, research is critical. Marketing research, an unsung hero of the […] Continue reading →

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Case Study: How Google Sells Its Free Products

Posted on January 15, 2011 by admin

Modern commercials are a funny thing. Ad agencies are trying to figure out how to give their commercials viral appeal while balancing that against providing company or product information. The Old Spice guy campaign is more or less universally lauded as an example of how to reboot a company’s image and turn a commercial idea […] Continue reading →

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