Author Archives: Mike Nelson

Let’s Be Negative: An Efficient Approach to Negatives…

…That Will Save You (lots of) Money and (even more) Time! The topic of negative keywords is one of those things you learn in SEM 101. It’s certainly one of the first things we discuss with our new hires, and it’s something they claim to under… Continue reading

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9 Things You Might Not Know about DKI

At its core, Dynamic Keyword Insertion (DKI – basics here) is an efficiency tool. As opposed to sitting around all day doing manual keyword stuffing into your ads, this little tool will do it for you automatically! Plus, it’s a great source of buzz… Continue reading

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